Marketing and Communications

The Marketing & Communications (M&C) program offers Johns Hopkins Arts & Sciences, Engineering and Peabody students a broad array of courses designed to equip them to lead in the marketing and communications fields, and complements major courses of study in departments across campus. Students who opt to declare the minor will choose between two tracks: the Marketing Management track and the Integrated Marketing Communications track. Courses are also open to students who choose not to declare the minor.

The Marketing Management track is geared towards students who wish to pursue a career in product or marketing management at a large-scale enterprise. This track emphasizes learning how to manage both the message and the financial impact of marketing campaigns, as well as how to manage a product line from development to launch.

The Integrated Marketing Communications track is designed for students who want to be more involved in the creative side of the marketing field, including areas such as advertising, public relations and social media. This track emphasizes forming marketing messages, and the production of creative content and deliverables for a variety of different industries.

See the Undergraduate tab above for specific requirements for the minor.

To complete the Marketing and Communications minor, student must complete

  • Three core courses
  • One or two foundational courses, depending on the track selected
  • Four upper-level courses in the desired track; one course must be at the 400-level.

Core courses; all three required

EN.660.105Introduction to Business4
EN.660.250Principles of Marketing3
EN.661.110Professional Writing and Communication3

Foundational courses

Marketing Management Track (one course required)

EN.660.203Financial Accounting3
or EN.661.380 Business Analytics

Integrated Marketing Communications Track (two courses required)

EN.661.250Oral Presentations3
or EN.661.251 Oral Presentations for International Students
EN.661.370Visual Rhetoric3

Upper-level electives; four courses required, at least one at 400-level

Please note that there are several new upper-level courses in development for the tracks listed below. Check the website for any changes when the new courses have been activated.

Marketing Management Track

EN.660.352New Product Development3
EN.660.354Consumer Behavior3
EN.660.355Sports Marketing3
EN.660.358International Marketing3
EN.660.420Marketing Strategy3
EN.660.450Advertising & Integrated Marketing Communication3
EN.660.456Marketing Communication Law & Ethics3
EN.661.361Corporate Communications & P.R.3
EN.661.453Social Media and Marketing3
EN.661.454Blogging and Digital Copywriting3

Integrated Marketing Communications Track

EN.660.310Case Studies in Business Ethics3
EN.660.357Copywriting and Creative Strategy3
EN.660.450Advertising & Integrated Marketing Communication3
EN.661.301Writing for the Law3
EN.661.306Special Topics in Professional Writing: Freelance Travel Writing3.00
EN.661.315Culture of the Engineering Profession3
EN.661.317Culture of the Medical Profession3
EN.661.361Corporate Communications & P.R.3
EN.661.390Catalyst: A Student-Run Magazine3
EN.661.453Social Media and Marketing3
EN.661.454Blogging and Digital Copywriting3

Course and Grade Rules and Limitations

The Marketing and Communications minor requires 25 credits for the Marketing Management track and 28 credits for the Integrated Marketing Communications track.

A maximum of 6 credits of courses taken from outside WSE and KSAS (including transfer course & study abroad) may be applied to the M&C minor.

A maximum of three credits may be taken on an S/U basis.

All courses applied to the M&C minor must be completed with a grade of C- or above.

Faculty

Director

Timothy Weihs
Director of CLE, Professor of Materials Science & Engineering.

Program Directors

Lawrence Aronhime
Senior Lecturer & Director of International Programs: accounting, finance, entrepreneurship, technology commercialization.

Annette Leps
Senior Lecturer & Director of the Entrepreneurship & Management Program: accounting, finance, management.

Julie Reiser
Senior Lecturer & Director of the Marketing & Communication Program: technical communication, oral presentations, research writing, dissertation writing, American literature and critical theory.

Eric Rice
Senior Lecturer & Director of Graduate Programs: organizational behavior, social entrepreneurship, management, negotiation and conflict management, leadership, public speaking, professional writing.

Pamela Sheff
Senior Lecturer & Director of the Master of Science in Engineering Management Program: business and technical communication, marketing, public relations, science and scientific writing, oral presentations, higher education in prisons, community-based learning, entrepreneurship.

Full Time Faculty

Bob Graham
Lecturer: entrepreneurship, professional communication, oral presentations.

Illysa Izenberg
Lecturer: engineering management.

Leslie Kendrick
Senior Lecturer: marketing strategy, integrated marketing communications, sports marketing, international marketing, internships.

Charlotte O'Donnell
Lecturer: oral presentations, professional communication, visual rhetoric.

William Smedick
Senior Lecturer: leadership theory, leadership in teams.

Part Time Faculty

Michael Agronin
Lecturer: new product development.

Justin Beauchamp
Lecturer: leadership.

Jennifer Bernstein
Lecturer: professional communication.

Susan Conley
Lecturer: marketing.

Laura Davis
Lecturer: professional communication for ESL, oral presentations for ESL.

Marci DeVries
Lecturer: marketing.

Kevin Dungey
Senior Lecturer: oral presentations.

David Fisher
Lecturer: business law.

Mark Franceschini
Senior Lecturer: business law, business ethics, Internet law.

Sean Furlong
Lecturer: financial accounting.

Mary Beth Furst
Lecturer: marketing.

Guido Galvez
Lecturer: business.

Jeremy Gorelick
Lecturer: business analytics, business development.

Christine Grillo
Lecturer: writing articles, writing techincal reports.

Jason Heiserman
Lecturer: oral presentations.

Christopher Jeffers
Lecturer: business law.

Mark Kennedy
Lecturer: copywriting.

Andrew Kulanko
Senior Lecturer: oral presentations.

Andres Lares
Lecturer: sports negotiation.

Seth LeJacq
Lecturer: communication.

Denise Link-Farajali
Lecturer: professional communication: financial math for ESL, research writting for ESL.

David Mahoney
Lecturer: social media, marketing.

Michael Mattia
Lecturer: leadership.

Lindsay Monti
Lecturer: business law.

Marco Priolo
Lecturer: managerial finance.

Keith Quesenberry
Senior Lecturer: social media, marketing.

Bryan Rakes
Lecturer: business law.

Joshua J. Reiter
Senior Lecturer: business process management, total quality management, information technology management, Internet-based business applications, creativity and innovation, entrepreneurship.

Elaine Richman
Lecturer: writing articles, writing technical reports.

Tiffany Sanchez
Lecturer: leadership.

Douglas Sandhaus
Senior Lecturer: business law, business ethics, Internet law.

Dennis Sullivan
Lecturer: marketing.

Adam Treiser
Lecturer: business analytics.

Tamara Warren-Chinyani
Lecturer: emotional intelligence, diversity.

Caroline Wilkins
Lecturer: professional communication.